About Project
This digital outdoor media campaign project highlights the collaboration between Telkomsel and YouTube Premium through visual activation at the iconic Videotron Bundaran SIB. The execution focuses on delivering promotional messages for ad-free internet bundling packages with sharp and contrasting visuals, ensuring that the content remains prominent for drivers in one of the busiest traffic centers in the city of Medan. The strategic placement at this digital landmark aims to strengthen Telkomsel's position as a leading digital lifestyle service provider, while demonstrating the team's expertise in managing large-scale creative content publications that can effectively attract public attention in public spaces.