Racing Simpati

This digital outdoor media campaign project showcases a strategic collaboration between Telkomsel SimPATI and Bank Mandiri through visual activation on the SIB Roundabout Videotron. The execution highlights dynamic content management that combines the visual identities of both major brands with a focus on the attractive “Racing” program offering. The placement on the giant digital screen at the busiest landmark in Medan ensures a wide audience reach, from professionals to young people, while demonstrating the team's ability to manage collaborative media publications that require precise branding synchronization and high visibility in the city's traffic hub.