Produk Jumat Nomat

This digital outdoor media campaign project focused on activating Telkomsel's weekly “Jumat Nomat” promotion through giant videotron screens at the SIB Roundabout. The execution highlighted dynamic visual content management with straight-to-the-point messaging, specifically designed to capture the audience's attention amid heavy traffic. The strategic placement at one of Medan's main digital landmarks ensures wide message reach and timely display frequency, reinforcing the brand's identity as a solution-oriented service provider and demonstrating the effectiveness of outdoor digital media in supporting massive short-term promotional programs.