Booth Mobbi

This brand activation project through the design and construction of an interactive booth for mobbi (a member of Astra) carries a modern semi-open design concept with bright and communicative visual nuances. The stage structure, dominated by colorful graphic elements and clean white LED lighting, creates a strong visual appeal in the night festival area, while emphasizing the brand's identity as a user-friendly platform. The functional layout, which includes a minimalist bar table, waiting chairs, and the use of cube signage at the front, is strategically designed to optimize customer interaction and facilitate a more casual and effective introduction to Astra's automotive ecosystem services.