Danantara - Melayani Sepenuh Hati

Danantara Indonesia's “Serving Wholeheartedly” Digital Out-of-Home (DOOH) publication project is a corporate branding campaign executed through premium curved videotron media in strategic locations in downtown Medan. By utilizing high-resolution screens located right next to the iconic clock tower and the busy Guru Patimpus Road, this campaign focuses on strengthening the image of professionalism and dedication to service through clean visuals and humanistic messages. This strategic placement ensures a wide audience reach across various segments of society, from professionals to public transportation users, to build public trust in Danantara's new identity as a credible institution focused on excellent service.