Film Horor Rest Area - Trailer

This Digital Out-of-Home (DOOH) project involves managing the publication of trailers for the horror film “Rest Area” on strategic videotron screens located at busy urban traffic intersections. By utilizing landscape-format videotron media integrated into iconic monuments at the center of community mobility, this campaign focuses on building public curiosity through contrasting visuals and provocative copywriting about the movie's premiere date in theaters. The placement of this outdoor media is designed to create repetitive visual exposure for drivers and pedestrians, thereby effectively increasing brand awareness and sparking organic conversations on social media ahead of the film's official release. Through precise placement coordination and sharp digital display quality, this project successfully transformed public locations into dynamic promotional spaces to attract the interest of national film enthusiasts.